The second half of the business is the sales side. You will need to sell the fish you have painstakingly produced and it stands to reason that if you wish to continue in your business that you should sell them for more than it cost you to produce them.
As with producing fish there are several steps in this process. Firstly you need to harvest your fish. Then you need to process them to whatever level of processing is required by your chosen market. You may need to store them for a short while and finally you will need to bring them to your chosen market where they can be exchanged for money.
This is also part of a chain or sequence of events that takes place that is described in the graphic below. Bear in mind that storage is often cold storage.
This sales value chain is similar to the production value chain. Each link needs to be in place for the business to work. The major inputs are shown in the schematic diagram above and you can see that people, infrastructure and equipment are all important inputs. Unless your budget is R50M+ it is wise and prudent to master this process when small, and grow it as you grow your production capacities.
As easy as it is to fail with production of fish, so too is it easy to fail because you don’t get this part of the business right. An off-take agreement will make your life easier, even if the price is a bit lower than you might obtain elsewhere.
Your business plan should encompass all of these aspects of the value chain. Large scale developments will follow the same development but with differing emphasis.